Details on Sonys App Store

According to reports, Sony has been on a tear as of late trying to get things all straightened out for the launch of their PSPGo App Store. All games and other media from the launch of the PSPGo forward will be digitally distributed via this method.

Develop has found out that a more streamlined content pipeline will be introduced which will facilitate cheaper dev kits, shorter quality assurance processes, cheaper price points and will no longer require concept approval for developers as one of their main objectives for this project.

Spear headed by Zeno Colaço, SCEE's head of developer relations, this inovative concept is essentially being put in place in an attempt to match the already hugely successful app store that Apple currently has. Although they are not fully opening up development for the platform by making SDK's available to the general public as the iPhone does, Sony still thinks it's a step in the right direction. Colaço States:

"It is still a professional environment, you still need a development kit and you still need to have investment and a team. But it can be a small team. We don’t see any of the restrictions on the disc-based space being in this space."

Colaço goes on to say:

Part of that ‘snackability’ of the content is because you can deliver the content over WiFi super-fast. We’re making games that are just 20MB each, that’s less than a minute to download – instant gratification, snackable content. This is an opportunity for the premier indie developers – and I hope we represent that group – to come in and offer content that will fit the PSP.”

What do you think about Sony's approach? Does they have what it takes to play catch up the iPhone App store and establish itself as the premier, digitally distributed hand held gaming platform of choice? Only time will tell...